Digital Marketing

We have developed our own search engine that allows us to monitor thousands of online news platforms worldwide.

Using Boolean Search technology, we are able to refine and filter the results – thereby guaranteeing close to 100% accuracy.

We are able to add additional websites to our monitoring list, as well as filter out coverage which our clients do not want to receive.

Monitoring of television stations, our broadcast team makes use of world-leading “Speech to Text” software that has been developed and refined over the years to ensure up to 95% accuracy.

Our data capturers then physically listen to each item picked up by the “Speech to Text” software to verify its relevance before sending it to our clients.

We are able to monitor more than 2, 000 TV channels across the globe 24/7 and 365 days a year.

We offer a variety of analysis reports ranging from basic to in-depth – where each article is read and analyzed by our team of specialists and reported on according to its tone, sentiment and topic.

Reports can be delivered as often as required, and in any format (MS-Excel, Ms-Word, MS-PowerPoint or PDF).

We also provide our analysis reports on an ADHOC basis.

We’re pleased to announce that in late 2015, Novus Group acquired the products, staff, and clients of The News Monitor — a South African company founded in 2003 offering nationwide print media coverage across newspapers, community papers, and trade magazines.
Focused on quality, The News Monitor relies on a human element for accurate article capture and allocation. All articles are scanned in original format with images and graphics, then quality-checked before inclusion in our database.